- MEDIUM
- Business
- Tier 1
- Hard News
The best way to introduce a new service
- Source
- Dental Economics
- Author
- Roger P. Levin, DDS, CEO and founder of Levin Group
- Originally at
- dentaleconomics.com(opens in a new tab)
Summary and scoring by The Bell Brief (Dr. Jennifer Bell) using the Drill-Down Protocol. Not the original publisher.
Why it matters for dental
Practice owners and DSOs can increase production by adding new services only when they first estimate how many current and new patients would use them, then market the service internally.
Key points
- 01
Levin Group states that practices that add services without estimating patient uptake end up offering the service only occasionally with little revenue impact.
- 02
Levin Group recommends sending a monthly email newsletter that lists the new service, describes candidate patients, and invites questions at the next visit.
- 03
Levin Group suggests staff wear "Ask me about..." buttons and place signage in hygiene rooms so patients learn about the service even when it does not apply to them.
- 04
Levin Group advises giving front-desk staff scripted language to inform every new patient about the service and its results.
Who should care
- Owner
- DSO
Read the original
Dental Economics
Full reporting and any paywalled content live on dentaleconomics.com. We summarize and score; we do not republish.