HIGHRegulatoryTier 1
Dental Practice Is Hit With Lawsuit Due to Unwanted Calls and Texts
SourceDecisions in DentistryTier 1Clinical & Visual
By Kristen Pratt Machado
Originally at decisionsindentistry.com
Summary & scoring by The Bell Brief (Dr. Jennifer Bell) using the Drill-Down Protocol (Drill-Down Score) — not the original publisher.
Why it matters for dental
DSOs and multi-location practices in Florida, Georgia, and Texas face immediate TCPA exposure when marketing calls or texts continue after a patient opts out; the $3.8 million settlement shows how quickly settlement costs can dwarf compliance upgrades.
Key points
- Coast Dental, a DSO operating in Florida, Georgia, and Texas, settled a class-action TCPA suit without admitting liability and will pay more than $3.8 million to claimants.
- The settlement covers individuals who opted out of contact yet still received more than one phone call or text promoting a dental appointment within a 12-month period.
- Eligible claimants may select either $59 cash or a free power toothbrush (retail value $99) and must choose by October 30.
- The Telephone Consumer Protection Act and Florida’s parallel statute require prior opt-in consent before marketing calls or texts may be sent.
Who should care
OwnerDSO
Read the original on Decisions in Dentistry
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