BACKGROUNDBusinessTier 1

Conferences aren’t dying, attendees are just expecting more

SourceDentistryIQTier 1Hard News

By Andrew Johnston, Editor in Chief, DentistryIQ

Originally at dentistryiq.com

Summary & scoring by The Bell Brief (Dr. Jennifer Bell) using the Drill-Down Protocol (Drill-Down Score) — not the original publisher.

Why it matters for dental

Dental owners and DSOs who budget for large annual meetings should re-evaluate ROI: conferences that no longer deliver targeted clinical updates or payer-policy briefings risk wasting scarce CE and travel dollars.

Key points

  • Attendees now prioritize measurable take-aways (new coding rules, material benchmarks, or vendor contract leverage) over general inspiration.
  • Smaller, specialty-focused meetings may offer higher per-hour value for specialists and practice owners than mega-events.
  • Staff and associates increasingly expect curated peer-to-peer sessions rather than exhibit-hall browsing to justify time away from production.
  • DSOs evaluating 2024-25 meeting calendars can shift spend from registration fees to in-house or regional CE that directly addresses Medicaid audits or supply-chain issues.

Who should care

OwnerDSOSpecialist

Read the original on DentistryIQ

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